Clients benefit from Proverb2 Email Marketing Management service

One of Proverb2’s online retail clients was having a few problems with their marketing emails.

  • No regular publication
  • Limited measurability (reach, uptake etc)
  • Poor preparation of content
  • Lack of co-ordination between promotions and marketing emails

So we developed a monthly process in which Proverb2 manages the client to prepare, publish and measure their marketing emails.

The process involves:

  • Monthly review sessions to:
    • Review the performance of the last newsletter
    • Plan the next issue and set the goals, agree content and target date
    • Assign tasks, with completion dates, to accountable individuals
  • Then a set of checkpoints is held to track progress during the build:
    • Product set up/checks for any items mentioned in the publication
    • Promotional offer set up
    • Publication production
    • Acceptance test and sign off
  • Publication of the Newsletter
  • Analysis of performance

The work is carried out by the client’s staff with Proverb2 providing the project management element. This helps keep the external cost to a minimum.

This process has been running for a few months now and has shown great improvements.

  • Subscribers up by 45%
  • Click throughs have doubled
  • The client is now seeing conversion rate of ~2% up from 0

We are now offering this marketing publication project management service to all our retail clients. If you are interested in this service then please contact Lucy@proverb2.co.uk