One of Proverb2’s online retail clients was having a few problems with their marketing emails.

• No regular publication
• Limited measurability (reach, uptake etc)
• Poor preparation of content
• Lack of co-ordination between promotions and marketing emails

So we developed a monthly process in which Proverb2 manages the client to prepare, publish and measure their marketing emails.

The process involves:

• Monthly review sessions to:
  • Review the performance of the last newsletter
  • Plan the next issue and set the goals, agree content and target date
  • Assign tasks, with completion dates, to accountable individuals
• Then a set of checkpoints is held to track progress during the build:
  • Product set up/checks for any items mentioned in the publication
  • Promotional offer set up
  • Publication production
  • Acceptance test and sign off
• Publication of the Newsletter
• Analysis of performance

The work is carried out by the client’s staff with Proverb2 providing the project management element. This helps keep the external cost to a minimum.

This process has been running for a few months now and has shown great improvements.

• Subscribers up by 45%
• Click throughs have doubled
• The client is now seeing conversion rate of ~2% up from 0

We are now offering this marketing publication project management service to all our retail clients. If you are interested in this service then please contact [email protected]